MKT 316 Details

3 Credit Hours

Course Description:

Prerequisite: BUA 302, BUA 311, BUA 321, PSY 105 This course stresses the importance of consumer behavior in the development and implementation of effective marketing strategies. Students will develop a deeper understanding of individual consumer behavior, social and cultural influences on consumer behavior, and the consumer decision process.

Discipline: Business


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Sections Offered in Fall 2026:

MKT 316 01: Consumer Behavior Raji, Mustafa Ayobami     Open: 18 / Reg: 7 / Max: 25
Discipline: Business
done Open
 Full Term
Instructional Method Building / Room Days Meeting Dates Meeting Times
Lecture ACAD / 307 --T-R-- 08/17/2026 - 12/10/2026 1:00 PM - 2:15 PM

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