BUA 264 Details

3 Credit Hours

Course Description:

Course Requirement: Enrollment in TAP. An introduction to the customer-value concept. Students will learn how a firm creates customer value through its value-delivery system, which includes logistics, product and service transformations, marketing and after-sales service, and customer retention. Students will also study how to leverage core competencies within the customer-value system to create and sustain competitive advantage.

Discipline: Business


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Sections Offered in Summer 2026:

BUA 264 1A: Marketing and Consumer Value Perry, Christopher R mail     Open: 15 / Reg: 5 / Max: 20
Discipline: Business
done Open
fast_forward Accelerated Program Only
schedule 6 Week Course
 First 6 Weeks
Instructional Method Building / Room Days Meeting Dates Meeting Times
Online - No Set Time None (Online) ------- 05/11/2026 - 06/21/2026 --

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