SEM 410 Details

3 Credit Hours

Course Description:

Prerequisite: BUA 311. Course requirement: minimum GPA of 2.5. A course building upon the general marketing principles studied in Principles of Marketing providing an analysis of the many issues facing marketing experts within the sports and entertainment industries. This course also examines the issues faced by those outside these industries that market their goods and services by partnering with companies and organizations within these industries. Students will be introduced to the unique qualities of the sports and entertainment product by analyzing pricing and distribution issues as related to these industries. Cross-listed as BUA 410.

Discipline: Business

By default, this page shows all sections in all terms during a given academic year. You can filter terms below:

Note about courses with preassignments: View a course's syllabus to get information about the preassignment.