PBH 540 Details

3 Credit Hours

Course Description:

This course is designed for students to understand the role of health communication in public health programs. The course will focus on the use of communication strategies to inform diverse audiences and influence individual and community decisions regarding health. Core topics will include health communication theory; the role of social marketing and mass media; management of communication programs; interpersonal communication; social networks and social change; legal and ethical concerns in health communication; data visualization methods to communicate messaging; concepts of public health advocacy; and the design of health campaigns.

Discipline: Health Sciences

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