MKT 416 Details

3 Credit Hours

Course Description:

Prerequisite: BUA 302, BUA 311, BUA 321 This course provides an overview of current marketing-management theory and practice. Students will develop strategic-marketing-management skills through case studies and an interactive simulation.

Discipline: Business


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Sections Offered in Spring 2027:

MKT 416 01: Marketing Research Lashua, Wayne M mail     Open: 25 / Reg: 0 / Max: 25
Discipline: Business
done Open
 Full Term
Instructional Method Building / Room Days Meeting Dates Meeting Times
Lecture ACAD / 416 -M----- 01/11/2027 - 05/07/2027 6:45 PM - 9:30 PM

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