MKT 412 Details

3 Credit Hours

Course Description:

Prerequisite: BUA 311 A study of the strategic concepts surrounding the current state of digital marketing in a capitalistic economy. Emphasis is on the research, strategy development and tactics associated with managing the various elements of the digital marketing ecosystem, such as web technologies, digital applications, customer relationships, back-end information storage platforms, mobile metrics, accessibility and social media: ensuring a digital connection between the firm and their customers. Furthermore, to enhance the wants and needs of customers in a digital economy.

Discipline: Business


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Sections Offered in Spring 2027:

MKT 412 1E: Digital Marketing Strategy Blaylock, Morgan Rae mail     Open: 20 / Reg: 0 / Max: 20
Discipline: Business
done Open
schedule 8 Week Course
 Second 8 Weeks
Instructional Method Building / Room Days Meeting Dates Meeting Times
Online - No Set Time None (Online) ------- 03/15/2027 - 05/09/2027 --

Note about courses with preassignments: View a course's syllabus to get information about the preassignment.