MKT 412 Details

3 Credit Hours

Course Description:

Prerequisite: BUA 311 A study of the strategic concepts surrounding the current state of digital marketing in a capitalistic economy. Emphasis is on the research, strategy development and tactics associated with managing the various elements of the digital marketing ecosystem, such as web technologies, digital applications, customer relationships, back-end information storage platforms, mobile metrics, accessibility and social media: ensuring a digital connection between the firm and their customers. Furthermore, to enhance the wants and needs of customers in a digital economy.

Discipline: Business

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