MKT 412 Details
3 Credit Hours
Course Description:
Prerequisite: BUA 311 A study of the strategic concepts surrounding the current state of digital marketing in a capitalistic economy. Emphasis is on the research, strategy development and tactics associated with managing the various elements of the digital marketing ecosystem, such as web technologies, digital applications, customer relationships, back-end information storage platforms, mobile metrics, accessibility and social media: ensuring a digital connection between the firm and their customers. Furthermore, to enhance the wants and needs of customers in a digital economy.
Discipline: Business
By default, this page shows all sections in all terms during a given academic year. You can filter terms below:
Sections Offered in Fall 2024:
| MKT 412 01: Digital Marketing Strategy | Staff | Open: 20 / Reg: 0 / Max: 20 | |||||||||||||
|
Discipline: Business
done Open |
|
||||||||||||||
Sections Offered in Spring 2025:
| MKT 412 1E: Digital Marketing Strategy | Carr, Michael R | Open: 12 / Reg: 13 / Max: 25 | |||||||||||||
|
Discipline: Business
done Open |
|
||||||||||||||
Note about courses with preassignments: View a course's syllabus to get information about the preassignment.