MKT 316 Details

3 Credit Hours

Course Description:

Prerequisite: BUA 302, BUA 311, BUA 321, PSY 105 This course stresses the importance of consumer behavior in the development and implementation of effective marketing strategies. Students will develop a deeper understanding of individual consumer behavior, social and cultural influences on consumer behavior, and the consumer decision process.

Discipline: Business


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Sections Offered in Fall 2026:

MKT 316 01: Consumer Behavior Bock, Erica     Open: 12 / Reg: 13 / Max: 25
Discipline: Business
done Open
schedule 8 Week Course
 Second 8 Weeks
Instructional Method Building / Room Days Meeting Dates Meeting Times
Online - No Set Time None (Online) ------- 10/12/2026 - 12/10/2026 --

Note about courses with preassignments: View a course's syllabus to get information about the preassignment.