MKT 316 Details

3 Credit Hours

Course Description:

Prerequisite: BUA 302, BUA 311, BUA 321, PSY 105 This course stresses the importance of consumer behavior in the development and implementation of effective marketing strategies. Students will develop a deeper understanding of individual consumer behavior, social and cultural influences on consumer behavior, and the consumer decision process.

Discipline: Business


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Spring 2025
Summer 2025
Fall 2025

Sections Offered in Fall 2025:

MKT 316 1D: Consumer Behavior Carr, Michael R mail     Open: 10 / Reg: 10 / Max: 20
Discipline: Business
done Open
schedule 8 Week Course
Instructional Method Building / Room Days Meeting Dates Meeting Times
Online - No Set Time None (Online) ------- 08/18/2025 - 10/12/2025 --

Note about courses with preassignments: View a course's syllabus to get information about the preassignment.