MKT 315 Details
3 Credit Hours
Course Description:
Prerequisite: BUA 302, 311, 321, PSY 105. A course designed to familiarize students with advertising theory, terms, and techniques, including: the historical, social and economic aspects of advertising,; product name, image and buying motives, writing copy, photography, layout techniques, and use of advertising media and advertising testing.
Discipline: Business
By default, this page shows all sections in all terms during a given academic year. You can filter terms below:
Sections Offered in Spring 2025:
| MKT 315 01: Principles of Advertising | Carr, Michael R | Open: 25 / Reg: 0 / Max: 25 | |||||||||||||
|
Discipline: Business
done Open |
|
||||||||||||||
Sections Offered in Summer 2025:
| MKT 315 1B: Principles of Advertising | Carr, Michael R | Open: 20 / Reg: 0 / Max: 20 | |||||||||||||
|
Discipline: Business
done Open schedule 6 Week Course |
|
||||||||||||||
Note about courses with preassignments: View a course's syllabus to get information about the preassignment.