MKT 315 Details

3 Credit Hours

Course Description:

Prerequisite: BUA 302, 311, 321, PSY 105. A course designed to familiarize students with advertising theory, terms, and techniques, including: the historical, social and economic aspects of advertising,; product name, image and buying motives, writing copy, photography, layout techniques, and use of advertising media and advertising testing.

Discipline: Business

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Sections Offered in Spring 2025:

MKT 315 01: Principles of Advertising

Carr, Michael R

Open: 25 / Reg: 0 / Max: 25

Discipline: Business
Open

Instructional Method	Building / Room	Days	Meeting Dates	Meeting Times
Lecture	ACAD / 303	----R--	01/13/2025 - 05/09/2025	6:00 PM - 9:30 PM

Note about courses with preassignments: View a course's syllabus to get information about the preassignment.