MKT 315 Details

3 Credit Hours

Course Description:

Prerequisite: BUA 302, 311, 321, PSY 105. A course designed to familiarize students with advertising theory, terms, and techniques, including: the historical, social and economic aspects of advertising,; product name, image and buying motives, writing copy, photography, layout techniques, and use of advertising media and advertising testing.

Discipline: Business


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Sections Offered in Spring 2027:

MKT 315 1D: Principles of Advertising Staff     Open: 20 / Reg: 0 / Max: 20
Discipline: Business
done Open
schedule 8 Week Course
 First 8 Weeks
Instructional Method Building / Room Days Meeting Dates Meeting Times
Online - No Set Time None (Online) ------- 01/11/2027 - 03/07/2027 --

Note about courses with preassignments: View a course's syllabus to get information about the preassignment.