BUA 264 Details
3 Credit Hours
Course Description:
Course Requirement: Enrollment in TAP. An introduction to the customer-value concept. Students will learn how a firm creates customer value through its value-delivery system, which includes logistics, product and service transformations, marketing and after-sales service, and customer retention. Students will also study how to leverage core competencies within the customer-value system to create and sustain competitive advantage.
Discipline: Business
By default, this page shows all sections in all terms during a given academic year. You can filter terms below:
Sections Offered in Summer 2025:
| BUA 264 1A: Marketing and Consumer Value | Staff | Open: 19 / Reg: 1 / Max: 20 | |||||||||||||
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Discipline: Business
done Open schedule 6 Week Course |
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Sections Offered in Fall 2025:
| BUA 264 1B: Marketing and Consumer Value | Staff | Open: 17 / Reg: 3 / Max: 20 | ||||||||
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Discipline: Business
done Open schedule 6 Week Course |
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