BUA 264 Details

3 Credit Hours

Course Description:

Course Requirement: Enrollment in TAP. An introduction to the customer-value concept. Students will learn how a firm creates customer value through its value-delivery system, which includes logistics, product and service transformations, marketing and after-sales service, and customer retention. Students will also study how to leverage core competencies within the customer-value system to create and sustain competitive advantage.

Discipline: Business

By default, this page shows all sections in all terms during a given academic year. You can filter terms below:

Sections Offered in Spring 2024:

BUA 264 1A: Marketing and Consumer Value-DGP Only-

Perry, Christopher R

Open: 12 / Reg: 8 / Max: 20

Discipline: Business
Open
Accelerated Program Only
6 Week Course

Instructional Method	Building / Room	Days	Meeting Dates	Meeting Times
Online - No Set Time	None (Online)	-------	01/02/2024 - 02/11/2024	--

Sections Offered in Fall 2024:

BUA 264 1A: Marketing and Consumer Value

Staff

Open: 19 / Reg: 1 / Max: 20

Discipline: Business
Open
Accelerated Program Only
6 Week Course

Instructional Method	Building / Room	Days	Meeting Dates	Meeting Times
Online - No Set Time	None (Online)	-------	08/12/2024 - 09/22/2024	--

Note about courses with preassignments: View a course's syllabus to get information about the preassignment.